Case Study: Fluffy Footwear

Background

Fluffy Footwear is a new online online Ugg Boots business starting by 2 Melbourne based entrepeneurs started to sell Emu brand quality Australian Sheepskin boots to overseas customers based in the USA, Canadao, Europe and the UK.  Fluffy Footwear is a new business, and is seeking to leverage internet marketing to succeed in online sales of Ugg Boots.

The Problem

Ugg Boots sales online is a well established market with multiple players already competing strongly in that space.  Fluffy Footwear approached Salsa seeking both expert services in online marketing, and also a fresh approach in achieving strong ranks on Google, Yahoo and MSN in overseas markets.   The product on sale was a quality product, but the competetive intensity of the market required a unique marketing approach to building Fluffy Footwear's presence online. 

The Solution

Salsa, helped Fluffy Footwear not only craft an effective and attracitve online store, using a variety of open source software solutions for selling product online (including Magento eCommerce), but also helped guide the Fluffy Footwear team in the development of both a paid and organic online marketing strategy to ensure the business launched with a ready stream of customers and prospects from day 1.

The Outcome

As a result, Fluffy Footwear hit the ground running with an immediate source of leads and inquiries through Google and the popular search engines.   The resulting store can be viewed here at Ugg Boots .