4. Analysis

It's nice to know how many people are coming to your site ... but more useful to know exactly what they're doing, where they're clicking, and what makes them leave.

Measuring your website performance is usually a bit of an after thought for most businesses. If you’re not getting inquiries then your website isn’t working, no matter how many hits you're getting. We’ve found that there are a lot of other things you need to know to really help you make your website work effectively.

How many people visited the site?

This is the easy bit - how many people today, yesterday, last week, last month, last year, or even between 2 specific dates, came to your website?

Where did they come from?

Do they come from Google or Yahoo? Is there a key business partner you have referring a lot of traffic from their website? Also, what keywords did they enter into Google to find you - this will help you learn about what your clients are looking for, and how you should alter your site to target their needs.

Where do they click on each page?

Are they clicking the Products list? After they click on the products list, are they leaving the site? If so, your product list may be too complicated. If not, are they continuing through to learn more, then to enquire? If not, they why?

How many people are completing the actions you require?

How many of your website visitors are completing the contact us form? In the example shown 853 people arrive at the site, 126 added something to their cart, and were prompted to login or register, and 21 then continued successfully. 105 users (83%!) abandoned the process, meaning changes to simplify the signup/checkout process would significantly increase sales.

Packages & Pricing

A basic level of measurement is provided with all Salsa websites, and any of the Salsa SEO or PPC campaign packages include periodic reporting and recommendations about website changes in order to maximise its effectiveness. Salsa also provides a free, no obligation quick review of your website offering feedback on design, layout & calls to action. The simple report is free, without obligation, and includes 3 recommendations you can pursue to improve your website's performance. We will provide a quote for a more comprehensive report also.

SOUND GOOD? Call on 1300 727 952 or click here to contact us

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Google Analytics

Google Analytics (GA) by Google is a web analytics and tracking web based software package which is offered free from Google. Analytics generates statistics allowing tracking of visitors to a website, page impressions, content views and range of other statistics from the Google analytics package. Webmasters can optimise their Adwords or organic online marketing campaigns using google analytics' powerful toolset. Weekly or Monthly PDF dashboard reports can be dispatched to users allowing them to monitor and track conversions, or goals. Goal tracking may include number of sales or leads derived from different traffic sources, or keywords. Salsa's customer Fluffy Footwear, a leading seller of Emu Boots from Emu Australia , recently undertook an analysis project with Salsa, where Salsa implemented goal and funnel tracking through Analytics showing where users searching for Emu Boots from Emu Australia were lost during the checkout process. These resulted in a 50% increase in sales due to insights provided by Salsa. Google analytics allows you to track specific page views, or downloads of a particular page or file on the page, or even how many people view a document or video on your website. By using google analytics, web marketers can determine success of different ad campaigns, optimisation strategies, and also view where people click on a particular page (ie which products in a catalogue are viewed or purchased). Google analytics also allows you to find which sources of website traffic are delivering the highest quality visitors. Google analytics was originally marketed in the USA by Urchin software which was aquired by Google in 2005. Google still offers the Urchin toolset as a stand alone product, however the free version made available in Google's Analytics package is powerful and sophisticated in the tools offered. Goals for websites vary depending on the type of site. For eCommerce transaction sites, tracking product views, and defined funnell goals monitoring checkout completion are common. For information sites, visitors and page impressions are important stats. Conversion tracking however and defining conversion goals is a powerful way to identify %'s of users who take certain actions on a website delivering powerful online marketing insights into onsite user behavoir.