Background

The Melbourne Wedding Registry is a new business idea, developed by newlyweds Nick & Ri Scarbrough. Nick & Ri, through their own experience in arranging their wedding, identified an opportunity to help make marrying couples lives that little bit easier while going through the motions of arranging their big day.

The Problem

Couple's were inevitably faced with the mundane task of sifting through several floors and countless isles of products while selecting products for the wedding gift registry. Simply finding the time to spend half a day at Myer or David Jones is a challenge whilst in the midst of organising a wedding.

The Solution

Salsa, using their advanced Open Source experience, utilised a pre-existing application, and customised it (dramatically) to create a powerful, flexible and very easy to use online gift registry. Having several competitors already existing in the Australian market, the Melbourne Wedding Registry is passionate about creating an online presence that is second to none. Salsa partnered with the Melbourne Wedding Registry stakeholders to not only act as the developers, but also provided valuable suggestions and simplistic implementation options that has enevitably resulted in the easiest to use and most attractive online gift registry Australia is yet to see.

Some of the strongest differentiators of the Melbourne Wedding Registry's service, include the ability to split big ticket items into smaller shares so they can be spread amongst several guests, and a backend administration feature which allows Melbourne Wedding Registry administrators to add "Special Items" to a guests lists: items that don't exist in the standard product list, and not available to the general public through the website.

The Outcome

As a result, the Melbourne Wedding Registry has used their Salsa online solution, along with some intelligent marketing and publicity, to offer unparalleled service to their clients, and have already started exceeding their own expectations.