Sifting through the thousands of available website providers around Melbourne and Australia is a daunting task. Hopefully we can save you the effort ... after building hundreds of websites, and learning all the tough lessons, we’ve built a certain amount of expertise around effective website development, and implement that into every project.

Professional Website Design

In many ways, the internet is no different than your local strip of shops.  Your clients will form an impression fast, based on your site being clean, attractive, easy to get around, and professional. Design will be one of the most important aspects of your new site.

Think About It First

We've seen it too many times; businesses go to a website designer, hand them a logo and a brochure and ask them to build a website!  While this can often lead to an aesthetically pleasing site, it usually isn't quite right.  There has been no consideration of the target audience, the goals of the website, the functionality required on each page of the site, and especially how the success of the website is measured.

The Salsa Strategy Methodology 

Who is the target market? Within the target market define each segment which the client offering & website (or its sub-components) will be targeted at? What is the overarching objective of the site? What are the goals of the site? What does success look like in a) 1 year b) 3 years? What is the objective of the site for each of the segments identified? What are the goals for each objective and what are the criteria to be used to measure each? What are the customer needs for each segment? How does this translate into objectives for each page? What are the content and tools are required to meet the customer's needs? What are the outcomes that are sought for each page (eg. click forward, download a whitepaper, register interest, make an enquiry, transact) How do the pages relate to each other? define the linkages and flows between pages, site wide navigation and page specific navigation. Define page policies (content review and content addition). Select tools to manage the site based on content requirements. Define back end system integration requirements. Implementation team and project management. Select resources for ongoing management to maintain momentum and provide ongoing measurement and reporting on outcomes to site and segment objectives.

What many businesses forget, is that while most business is still done offline through the phone or face to face, a huge % of people hop onto the web to checkout what companies are out there, and to find out more about what they do - before deciding to pick up the phone and call, or jump in the car and visit.

At Salsa we emphasise the linkage of marketing objectives with your web site objectives.  We drive site design, site architecture and even the specific outcomes that you are seeking from each page from this core objective based focus.  We lead you through an extremely practical 8 step process and help define a series of success pathways that leaves you with an asset that can grow and evolve over time rather than simply deliver a once-off effort.  The difference to standard site development is remarkable.  It's the Salsa difference …  

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