Online Marketing, Melbourne

We've seen it too many times; businesses go to a website designer, hand them a logo and a brochure and ask them to build a website!  While this can often lead to an aesthetically pleasing site, it usually isn't quite right.  There has been no consideration of the target audience, the goals of the website, the functionality required on each page of the site, and especially how the success of the website is measured.

The Salsa Strategy Methodology 

Who is the target market? Within the target market define each segment which the client offering & website (or its sub-components) will be targeted at? What is the overarching objective of the site? What are the goals of the site? What does success look like in a) 1 year b) 3 years? What is the objective of the site for each of the segments identified? What are the goals for each objective and what are the criteria to be used to measure each? What are the customer needs for each segment? How does this translate into objectives for each page? What are the content and tools are required to meet the customer's needs? What are the outcomes that are sought for each page (eg. click forward, download a whitepaper, register interest, make an enquiry, transact) How do the pages relate to each other? define the linkages and flows between pages, site wide navigation and page specific navigation. Define page policies (content review and content addition). Select tools to manage the site based on content requirements. Define back end system integration requirements. Implementation team and project management. Select resources for ongoing management to maintain momentum and provide ongoing measurement and reporting on outcomes to site and segment objectives.

What many businesses forget, is that while most business is still done offline through the phone or face to face, a huge % of people hop onto the web to checkout what companies are out there, and to find out more about what they do - before deciding to pick up the phone and call, or jump in the car and visit.

"Given our business is 100% online, Salsa have helped us realise our businesses potential, and quantify exaclty what is possible ... We selected Salsa over 2 or 3 of the big players, and have not regretted our decision for a second. We have, and will continue to happily recommend Salsa to others." Johnathon Sousamlis, Smartbuild.com.au

At Salsa we emphasise the linkage of marketing objectives with your web site objectives.  We drive site design, site architecture and even the specific outcomes that you are seeking from each page from this core objective based focus.  We lead you through an extremely practical 8 step process and help define a series of success pathways that leaves you with an asset that can grow and evolve over time rather than simply deliver a once-off effort.  The difference to standard site development is remarkable.  It's the Salsa difference …  

Packages & Pricing

Salsa offers a series of workshops starting at $1,000 to help step your business through this process, delivering a tailored, detailed online strategy and marketing plan. The plan can be used as the blue print for your online project, even if you don't choose Salsa to implement it!

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