Internet Marketing, Melbourne

3. Promoting Your Business: Online Marketing

Around 80% of searchers click on the top 5 results on Google - If you want your business to be successful online, you need to be one of them!

Need a hand growing your business?

Traditionally, marketing your business was about taking out an ad in yellow pages, the newspaper, or sending out letters to a mailing list. Some businesses try radio, tv or even pamphlet drops. This can all be expensive, and usually it's hard to measure the success of these approaches. You’ll be surprised at the amount of business an effective online marketing programme can generate, and the ways we can help you measure the success of your investment, down to the cost of each lead or inquiry you're receiving from campaigns; removing the marketing spend guess-work.

Search Engine Marketing

Paid Advertising vs Free Search Engine Results

How to advertise online?

1. Paid Ads, or "Pay Per Click" advertisements - Shown down the right side of a screen
2. Get your website listed in the "Free Listings" on the left hand side of the search engine results page

Online marketing is fast becoming the most cost effective and popular way of marketing online because:

There are plenty of buyers - millions of searches are conducted every day in Australia
You can measure your results - Salsa can help you identify the exact cost of each web based enquiry in advertising or website optimisation dollars
Try before you buy - you can try it out on a really small scale to test the waters, and if successful, dive in further
Little competition - the majority of companies are not using the internet to its potential; so for the early adopters, there are many categories in which there is massive potential to win a lot of business from your competitors, as many Salsa clients already have

But My Clients Don't Buy Online!?

Yes, most don't. But what many forget is that while most business is still done offline through the phone or face to face, a huge % of people hop onto Google to checkout who is out there, and to find out more about what they do, or their products – before deciding on who they'll call or visit.

For example, who would have thought landscaping and synthetic grass would have been popular online? DD’s Landscaping receives around 20 enquiries every day, just from the web presence we’ve built for them, returning over 3000% on their online marketing spend to date.

The Best Bit

Salsa can help make this simple. Not only can we design beautiful, functional websites, we can actually help you attract new customers, measure how much each one costs, then test, adjust and manage the entire process.

Online Marketing

Online Marketing, which is sometimes called internet marketing or website marketing, is the online marketing of products or services over the Internet. The Internet delivers low cost approaches to an online strategy which involves distributing information & media to a broad, internet audience, in geographic targetted locations via campaigns using low cost and measurable approaches to promoting your business online. Internet marketing employs and online strategy which targets a wide audience, be it global or local. Internet marketing and online strategy is interactive in nature, and offers the ability to measure interactive response based on promoting to different media or via search engine optimisation or pay per click advertising (non media approach). Approaches include Google Adwords, Pay Per Click Internet Marketing, Search Engine Optimisation. Internet marketing and online strategy combines creative and analytical approaches to marketing, design and internet marketing, promotion, development and advertising disciplines including search engine optimisation approaches. Advertising & sales methods include search engine marketing, optimisation of keyword content, advertising of website banners, paid inclusion of sites in search engine listings with high volume media assetts. Other online marketing & promotion approaches including online blogging, display advertising, email marketing & affiliate advertising and search engine programmes. Whether your internet marketing approach includes interactive and flash banner ads, blogs, or viral internet marketing approaches, you need to be thinking about ways of promoting and growing your business using online media. Internet marketing involves more than simply building websites, and finding ways to promote them. You need to define your online marketing goals, identify online marketing strategy and strategic approach, and identify a media placement, and online advertising approach which delivers new customers, and website visitors. Internet marketing strategy and online strategy encompasses online advertising of products and services and web site assetts including market research, email promotional approaches and needs to take into account direct sales. Salsa Internet also services Indonesia & Bali companies with Google or Online Marketing or Promosi Needs.