Need a hand growing your business?

Traditionally, marketing your business was about taking out an ad in yellow pages, the newspaper, or sending out letters to a mailing list.  Some businesses try radio, tv or even pamphlet drops.  This can all be expensive, and usually it's hard to measure the success of these approaches.  You’ll be surprised at the amount of business an effective online marketing programme can generate, and the ways we can help you measure the success of your investment, down to the cost of each lead or inquiry you're receiving from campaigns; removing the marketing spend guess-work.

Search Engine Marketing

How to advertise online?

• 1. Paid Ads, or "Pay Per Click" advertisements - Shown down the right side of a screen
• 2. Get your website listed in the "Free Listings" on the left hand side of the search engine results page

Online marketing is fast becoming the most cost effective and popular way of marketing online because:

• There are plenty of buyers - millions of searches are conducted every day in Australia
• You can measure your results - Salsa can help you identify the exact cost of each web based enquiry in advertising or website optimisation dollars
• Try before you buy - you can try it out on a really small scale to test the waters, and if successful, dive in further
• Little competition - the majority of companies are not using the internet to its potential; so for the early adopters, there are many categories in which there is massive potential to win a lot of business from your competitors, as many Salsa clients already have

But My Clients Don't Buy Online!?

Yes, most don't.  But what many forget is that while most business is still done offline through the phone or face to face, a huge % of people hop onto Google to checkout who is out there, and to find out more about what they do, or their products – before deciding on who they'll call or visit.

For example, who would have thought landscaping and synthetic grass would have been popular online? DD’s Landscaping receives around 20 enquiries every day, just from the web presence we’ve built for them, returning over 3000% on their online marketing spend to date.

The Best Bit

Salsa can help make this simple. Not only can we design beautiful, functional websites, we can actually help you attract new customers, measure how much each one costs, then test, adjust and manage the entire process.

More on Search Engine Optimisation

More on Pay Per Click/Adwords

Next: Measuring Your Success