SEO Explained - Page 14
Techniques for Link Building
How to build links?
There are a lot of different ways to build links to your website from other websites. Here’s just a few:
Fishing with LinkBait:
This is a colloquial term for trying to attract links to your site. It is
simply the process of creating free, useful content on your site which
creates its own incentive for people to link to your website. This SEO
eBook is a form of linkbait. It doesn’t have to be lengthy or complex
– any valuable content is good link bait. If you like this eBook –
link to it! ;-)
A fundamental truth of SEO success is that
fresh, useful content, posted on a regular basis to your website – will
ensure that you attract inbound links, and website visitors. If you
can find ways to keep your site full of fresh, useful content, many of
the other issues involved in SEO end up taking care of themselves.
Alas, this is hard to achieve for most of us – and so the other aspects
of SEO become very important.
Directory Placement:
There are a range of websites around, which exist simply as directories with
categories of links pointing to other websites. This is a good way
to build some fast, relevant links.
Many directories such as
dmoz.org, dir.yahoo.com, and other specialist industry directories will
allow you to create a link to your website from theirs. Do a search
on:
<your industry> directory
...on Google in
order to find any specialist or industry specific directories, so in
our example – you would search for Footwear Directory, Athletics
Directory etc and try to arrange links to your site on these
directories. A link to your site from another website in your industry
is more valuable than a link from a site in an unrelated industry – so
focusing on directories, or websites in your industry subject area, or
related subjects is where you should focus most of your energies.
Reciprocal Link Exchange:
This is a process where someone will link to your site, if you, in exchange,
will agree to link to theirs. There is much debate in the SEO
community about the value of reciprocal links. Google and others have
recognised this as an artificial SEO practice, and this is definitely
not as valuable as it used to be. Here at Salsa, we will still
exchange links if the site in question has a high enough PageRank™
(>=5) or if they are relevant enough to our website audience.
To know whether it’s worth linking, reflect on your audience and how
useful or relevant they would find the site with which you are thinking
of exchanging links. If this site would be highly useful or relevant
to your website vistitors, then chances are that it’s worth exchanging
links.
News Article Submission
There are many sites around the web which accept news articles, or which are
directories showcasing new articles. If you place a well written
article on these directories or article submission sites, then chances
are – if the article is relevant and interesting, then others will
pickup your article and list it on their website.
When writing your article, it’s worth including links to your website within
the content of the article itself (as long as this is relevant to the
article content). This will ensure that as others pickup this article
and list it on their website – that links to your site will be
included. Article submission can be a great way to get a large number
of inbound links to your site. If you’re not much of an author
yourself, there are plenty of copywriters or journalists around who
will write on your behalf (for a fee of course) in order to help you
link building programme in that way.
Forum Posting
If you’ve spent much time online, then chances are you’ve either read or
contributed to a newsgroup or forum where people interested in this
subject congregate to discuss issues online. Many forums,
particularly smaller forums will allow you to create a “signature”
which is automatically placed at the bottom of any posts that you make
to that forum.
By including your website address in your signature i.e.
“Cheers
Phil B
http://www.salsainternet.com.au”
….this
will ensure that each post that you make to that forum becomes another
link to your website. By posting to forums which are related to your
industry or subject are, you can gain links to your site from a page
which is also related to your industry. This increases the value of
this inbound link. Forum posting can be a fast way to easily build up
links to your website.
Page 15 - Anchor Text, Paid Links & Traps
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