SEO Explained - Page 17
Content Management System SEO & PageRank

How to do SEO if you’re using a Content Management System

As mentioned above, there are various extensions and plugin software for popular content management systems which help with SEO on these tools.  These tools allows page titles, meta descriptions and keywords to be controlled separately on each page.   Salsa are a specialist provider of these tools and expertise for the Joomla Content Management System.   Contact Salsa for more information on optimising your Joomla site.   Joomla has many different plugins and modules which can be used to great effect to improve website SEO.

PageRank™ – how to maximise PageRank™ on your important pages

Increasing the PageRank™ of your pages is mostly a function of both good on-site optimisation of that page, and also the number of quality in bound links which point to that page ie all the techniques listed above.

Once your page achieves a good PageRank™, then the pages that it links to receive the benefit of this PageRank™ ie it is passed on.   Therefore the interior links on your website ie what links you have from one page on your website, to other pages on your website can affect how the PageRank™ of your site is distributed.

The mathematics behind this can become very complex, but a simple strategy for ensuring the most important pages on your website receive the most PageRank™ is to setup a “Footer” on your website which is common across all pages, and which points to the most important pages on your website.   Choose 4 – 6 pages on your site which you feel showcase your products and services most effectively.   Typically the home page itself and the Contact Us page would be included in this.   This common footer displayed across the whole site then ensures that each page on the site is distributing some of its own PageRank™ to these key product or service pages.

See http://www.salsainternet.com.au for an example of these footer links in action.   Linking to your sitemap from the home page is also recommended for the reasons explained earlier in this document.

Tools and Resources – and where to learn more about advanced SEO

Finally, we’ve compiled a list of useful tools online which you can use in your SEO travels.

Xenu Link Sleuth - http://home.snafu.de/tilman/xenulink.html
A useful tool for checking your website for any broken links or missing pages.

Summit MediaSpider Simulator - http://tools.summitmedia.co.uk/spider/
A useful basic on-site SEO checking tool.

SEO Book’s Free SEO Tools list - http://tools.seobook.com/
A great compendium of free SEO tools.

We Build Pages – http://www.webuildpages.com
A site with a bunch of great tools for competitive analysis of SEO:
http://www.webuildpages.com/cool-seo-tool/
http://www.webuildpages.com/neat-o/
http://www.webuildpages.com/seo-tools/top-competitor-tool.php

Webmaster World – http://www.webmasterworld.com
One of the leading webmaster online forum’s where you’ll find thousands of other webmasters online exchanging ideas and helping each other with SEO, and all things to do with your website.

Podcasts:
There's a wealth of info to be gained simply by listening to a range of podcasts which are freely available through Apple's  iTunes.   Visit Apple.com to download a free copy of iTunes, and visit the iTunes store and search on podcasts for the following:
DailySearchCast by Danny Sullivan - a good daily round up of SEO and Search engine news and events
Mr.SEO Joe Balestrino's Podcast - a guy from Brooklyn who has an entertaining and informative podcast...this is one of my favourites, and the inspiration for the use of Nike Sneakers as the example in this eBook (thanks Joe! ....you taught me an incredible amount about basic SEO when I was starting out)
Bastion Internet's Drive It, Convert It Podcast - a really good overview and summary of basic SEO techniques and issues
Another good one to search for on iTunes, is "The SEO Advisor" by Paul Stanton.

About the Author

Phil Baddock, is Salsa Internet’s Search Marketing Director, and is a Qualified Google Advertising Professional (that’s me!)  Feel free to email me at \n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it with any questions or suggestions about this Free SEO eBook.